No marketing function yet
You're a growing business that needs marketing leadership to build the function from the ground up. Properly, so you don't have to rebuild it later.
Marketing leadership for B2B businesses. Without the full-time hire.
From strategy to execution. One marketer. 19 years’ experience.
Get in touch →What usually brings clients to me.
A team without leadership
You've got a marketer in place, but no senior direction above them. I provide the strategic oversight that turns activity into commercial impact.
Ready to put AI to work
You want AI lifting your marketing's speed and output. I help you bring tools like Claude into your function strategically, so it scales what you do without compromising quality.
Marketing left behind
Your growth has outpaced the marketing capability supporting it. I close the gap so commercial momentum doesn't stall.
Strategy and execution. One senior marketer. No gap to manage.
Most alternatives force a choice. Agencies deliver strategy but hand off execution, or execute without the strategic thinking that makes it matter. Junior resources can execute but can't lead. Full-time hires are a significant commitment for businesses that aren't ready.
I cover both: strategic thinking and hands-on delivery, in a single engagement.
See how I work →Recent and notable.
Brand delivery lead, ATG rebrand
Worked alongside ATG's CMO (strategy) and a digital specialist (digital activations) on a full brand relaunch. Owned brand delivery: tone of voice, brand guidelines, asset library, employee brand hub, and internal and franchise launch communications. Strategy to launch in 8 weeks.
CWT Analytics: global product launch
As Senior Manager, Global Product Marketing at CWT, I led the global go-to-market for CWT Analytics, CWT's AI data and reporting platform. Translated a complex technical product into clear enterprise value through positioning, messaging, sales enablement, and the global launch program.
Rebrand that brought a US$100M client back
As Senior Manager, Marketing, Asia Pacific at CWT, I designed and project-managed the global rebrand of CWT Energy, Resources & Marine, a core CWT sub-brand. The repositioning campaign brought a US$100M client back to CWT.
Emma takes a true partnership approach with every engagement and adds demonstrable value above and beyond her marketing skill set. I'd work with her again in a heartbeat.
Emma has a rare gift for bringing cross-functional teams together and truly understanding the ‘why’ for the customer.
Want to talk about your marketing needs?
30 minutes, no pitch, just a conversation.